Our Ethics: It is our fundamental nature to avoid products that reside in the “grey” areas of the law, we do not look to exploit legal technicalities or find creative “loopholes”
Ambledown will not as a rule, create health insurance as a substitute for a medical scheme. We recognise that they undermine the general health risk pool and try to dissociate ourselves from this practice. Where we deal with consumers from various socio-economic groups that cannot afford membership of a medical scheme (given the onerous cost implications of prescribed minimum benefits), then we believe it appropriate to offer insurance products that provide at least a basic level of cover to the member.
We recognise that an otherwise innocuous range of insurance products can be packaged and marketed in such a way that they compete with medical schemes. By selectively targeting low risk lives, one can undermine the medical scheme risk pool. In this instance it is not the products per se, but the application of the product that is offensive.